The 11" Lifelike Lizard from Dunwright has an amazing head shake that creates its tail to follow in a snake like motion. Perfect for steady retrieves over weed tops, it also suspends, making it ideal for twitching around heavy cover. You'd never believe this kind of action from a soft plastic bait, until you see the Lizard live! 1 lizard per pack.
In the tackle world OEM companies are common. Original Equipment Manufacturers make lures FOR other companies. This is where we get many of our fishing lure deals. This happens when the selling company (the name brand) moves on to new lures and leaves a backstock of the previous models- we buy them up at a discount and sell them to you for a screaming deal!