When asking anglers what their favorite Yamamoto soft plastics are, a typical response is, "They all work!" This is true - Gary Yamamoto is known as one of the top bass anglers in the entire world. His lures? Likewise. Yamamoto was instrumental in the organization of bass fishing tournaments in Japan. His lures then became well-known across the entire US as he continued to promote them. Now, Gary Yamamoto Custom Baits are some of the most effective and widely-used bass lures in the world.