The Rippin' Rap from Rapala features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive bb rattle system. It has textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin’ Rap is perfect for pulling over or through grass, bouncing off timber and rippin’ through rocks.