All Livingston Lures feature Electronic Baitfish Sounds (EBS™) embedded on a smart chip in the internal sound chamber of each lure. When you combine the JerkMaster darting action with Livingston’s exclusive EBS TechnologyTM, you have a mid-depth jerkbait that effectively draws fish from double the distance of a traditional jerkbait.

Today, one in four hooks in the world is made by Mustad. The Mustad brand can be found in over 160 countries and covers all disciplines of sport fishing as well as industrial and traditional fishing. Over the years we have expanded our product range to satisfy every need of the modern fisherman and -woman. Times change, but our own history teaches us that new innovation and some good old Norwegian stubbornness is the best recipe for quality.